Brief in short
PROBLEM
For the younger generation, Malibu is not as known. The
gen Z of today is not considering Malibu as a choice when it
comes to mixing drinks. How can we brand ourselves into
the picky target group of young fun starters and be relevant
all year around.
For the younger generation, Malibu is not as known. The
gen Z of today is not considering Malibu as a choice when it
comes to mixing drinks. How can we brand ourselves into
the picky target group of young fun starters and be relevant
all year around.
CHALLENGE
Our brand lives and thrives in the hyper realistic world –
but we need to build the bridge between that and the
authenticity that attract the young fun starters of today.
How are we going to do that, and how will it look?
Our brand lives and thrives in the hyper realistic world –
but we need to build the bridge between that and the
authenticity that attract the young fun starters of today.
How are we going to do that, and how will it look?
Mission
Tell the story about Malibu, and the
possibility to do whatever taste good. Malibu
is the hero – and Pina Colada, Malibu Bay
Breezer and/or Malibu Coke are signifiers for
the brand. Easy to mix at home and brings the
vibe of summer all year around. Let it shine
through in the film.
ASSIGNMENT
possibility to do whatever taste good. Malibu
is the hero – and Pina Colada, Malibu Bay
Breezer and/or Malibu Coke are signifiers for
the brand. Easy to mix at home and brings the
vibe of summer all year around. Let it shine
through in the film.
ASSIGNMENT
OUR FINAL SOLUTION.
MOOD FILM FOR MALIBU THAT IS MADE FOR SOCIAL CHANNELS. THIS IS THE FULL VERSION OF THE MOVIE.
MOOD FILM FOR MALIBU THAT IS MADE FOR SOCIAL CHANNELS. THIS IS THE FULL VERSION OF THE MOVIE.
This film can advantageously be edited down to shorter versions that work well for social media, Is easy to relate to and build strong associations with the brand.
